In advance of the NBA’s annual Christmas Day slate of five highly-anticipated games the league today premiered the latest iteration of its “NBA Lane” campaign – “Family Dinner on NBA Lane”.
Narrated by Emmy and Golden Globe-nominated actor, host and Anthony Anderson, the spot brings together Billy Crystal, Quavo, Paul Gasol, Sue Bird, Dominique Wilkins and other NBA legends, mascots and superfans with connections to all ten teams playing on Christmas Day. The crew shares a holiday meal on NBA Lane as they prepare to spend the day with NBA.
Guests at the “Family Dinner on NBA Lane” include:
ATL: Quavo (Grammy-nominated rapper), Dominique Wilkins (NBA legend)
BKN: Naiya (“Sam”, the fan featured in the original “NBA Lane” film)
BOS: Robert Parish (NBA legend)
DAL: Shawn Marion (NBA legend)
GSW: Baron Davis (NBA legend)
LAL: Pau Gasol (NBA legend)
MIL: Bango the Buck
NYK: Desus Nice and That Kid Mero (Showtime’s Desus and Mero)
PHX: Mr. ORNG (Phoenix Suns superfan)
UTA: Jazz Bear (The Inflatable)
Also featured: Sue Bird (Seattle Storm), Billy Crystal (Emmy Award-winning comedian, actor, producer, writer and director)
Created in conjunction with Translation LLC, the spot was directed by Emmett Malloy of the Malloy Brothers (“NBA Lane”, “Easy Express” and “The Tribes of Palos Verdes”). “Family Dinner on NBA Lane” will begin airing on television networks Saturday, December 11, set to debut during Saturday’s matchup between the Golden State Warriors and the Philadelphia 76ers (8:30 p.m. ET, ABC). Additionally, 30-second versions of the spot will air across all platforms leading up to the NBA on Christmas Day.
NBA Christmas Day Schedule:
Atlanta Hawks at New York Knicks (Noon ET, ESPN)
Boston Celtics at Milwaukee Bucks (2:30 p.m. ET, ABC)
Golden State Warriors at Phoenix Suns (5 p.m. ET, ABC)
Brooklyn Nets at Los Angeles Lakers (8 p.m. ET, ABC/ ESPN)
Dallas Mavericks at Utah Jazz (10:30 p.m. ET, ESPN)
