The NBA today debuted its Christmas Day brand campaign, “Jingle Hoops Regifted,” an animated remix of the league’s popular 2013 Jingle Hoops commercial. “Jingle Hoops Regifted” is now streaming across all NBA social media platforms and in the NBA App.
The new campaign opens with a familiar shot of five players practicing three-pointers to the tune of the Christmas classic “Jingle Bells.”
The cast, reimagined as animated action figures, includes three players also featured in the original 2013 ad, Stephen Curry (Golden State Warriors), Kevin Durant (Phoenix Suns), and LeBron James (Los Angeles Lakers), now joined by Luka Doncic (Dallas Mavericks) and Jayson Tatum (Boston Celtics).
As the players put up shots, they are interrupted by Jalen Brunson (New York Knicks), Anthony Edwards (Minnesota Timberwolves), Nikola Jokic (Denver Nuggets), Tyrese Maxey (Philadelphia 76ers) and Victor Wembanyama (San Antonio Spurs), who all boldly swoop in to play out a new melody.
A toy figurine of ESPN’s Malika Andrews and a bobblehead of NBA on ABC’s Mike Breen also appear, providing commentary on the chaos.
Jingle Hoops is back and the guys still got it 🎄
— NBA (@NBA) December 10, 2024
Get ready for the NBA on Christmas Day with games beginning at noon ET on ESPN, ABC, ESPN+, and Disney+. #NBAXmas pic.twitter.com/y6ZSF32qjy
“Jingle Hoops Regifted” was produced in collaboration with Translation and directed by Dave Scanlon with live-action and animation by Passion Pictures. In addition to the 30-second ad, the campaign will feature four 10-second vignettes and will be extended through complementary out-of-home, digital, social and audio assets.
Fans can also celebrate the 77th year of the NBA on Christmas Day by visiting the NBA Hoopin’ Holiday Bus as it rolls through New York City on December 21 and 22. The NBA and ESPN are partnering on the activation, which will host fans of all ages for holiday fun, games, photo opportunities, hot cocoa and special surprises outside of the NBA Store on Fifth Avenue from 11-7 p.m. on December 21 and near the Union Square holiday market from 11-7 p.m. on December 22.
On December 24, Philippine fans can catch the Phoenix Suns vs Denver Nuggets game and the Detroit Pistons vs Los Angeles Lakers on NBA TV Philippines and the Pilipinas Live app.
On December 26, there will be more treats with the Philadelphia 76ers vs the Boston Celtics.
