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Nike, TITAN unveil fourth LeBron collaboration

Published August 8, 2023, 8:00 AMJC Ansis
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TITAN continues to solidify its stronghold on the local sneaker community with its latest collaboration with Nike.

TITAN continues to solidify its stronghold on the local sneaker community with its latest collaboration with Nike featuring the Nike LeBron NXXT GEN.

The shoe, dubbed as "Titan Hoops Fair", is dressed in bright colors which—as TITAN puts it—"encapsulates the optimism, creative imagination, and electric basketball energy" of the basketball culture in the Philippines.

"We want to embrace that next generation's self-expression, the energy that they put into, not just in their style of play, but also how they carry themselves in-game. That next generation that wants to be seen and wants to be heard," said Nikko Ramos, Titan Brand Director.

The Nike LeBron NXXT Gen "TITAN Hoops Fair" has a yellow upper and two Swoosh logos on the side. It's got a blue tongue where the TITAN logo is stamped on top of the Swoosh.


 

The sneaker will launch globally on August 13 at the TITAN Hoops Fair and will be priced at P8,895 ($160).

The TITAN Hoops Fair will happen on August 12 and 13 at The Courtyard, Nike's newest basketball court in BGC. The two-day event will feature boys and girls tournaments, a Celebrity All-Star Game, live podcasts, musical performances, and more.