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Feature

New NBA Store in PH offers more than just merch

Published May 7, 2022, 1:30 PMYoyo Sarmenta
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The newly opened NBA Store at SM Megamall gives Filipino NBA fans a unique shopping experience.

The moment you enter the Philippines’ NBA Store, you’ll be greeted by the game’s biggest stars. 

On the left, a collection of Luka Doncic’s home and away uniforms is side by side with Giannis Antetokounmpo’s. On the other side, there are at least four jersey variations of Los Angeles Lakers star LeBron James. 

At the heart of the store, there is an assembly of even more apparel, representing all your favorite teams. From Devin Booker, Kevin Durant, Nikola Jokic, Stephen Curry, and Anthony Davis, there is a jersey waiting to be worn. Filipino-American Jalen Green’s Houston Rockets jersey is among the store’s crown jewels. 

The NBA Store has returned to the country at the SM Megamall in Ortigas to cater to the millions of Pinoy basketball fans. Merchandise from all 30 teams is made available thanks to the partnership between NBA Philippines and Titan. 

There are also products from the NBA’s partners such as Nike, Jordan Brand, and Mitchell and Ness. From shirts, vintage jerseys, and caps, to collectibles like basketball cards, the store has everything. A Funko! Pop of Anthony Davis, anyone? The store has those too. 

But more than the merchandise and a wide selection of products, what the NBA Philippines store is selling is the experience of being a fan. 

In one corner of the store, there is a makeshift podium area where you can act like a player or even NBA commissioner Adam Silver giving a speech. There is a gigantic TV that you can’t miss that broadcasts NBA playoff games. Beside it is an interactive photo booth where you can pose with a player and post it on your social media feed. 

Putting Kobe Bryant’s stat line of his iconic 60-point final game in the cashier area is a nice and heartfelt touch too. 

Being an NBA fan is more than watching the games. It’s buying your favorite jerseys. It’s wearing a cap to rep your team. It’s sporting the shoes of the legends. It’s posting on your social feed wearing your team’s gear. 

That’s what this store offers to fans. 

The NBA Store is located on the second floor of the Mega Fashion Hall in SM Megamall.