The National Basketball Association (NBA) hosted the first “NBA Iconic Shots Challenge” from June 25 to 26 at the Mega Fashion Hall activity center, SM Megamall in Mandaluyong City, Philippines.
The NBA Iconic Shots Challenge is an immersive basketball experience for fans to attempt select signature shots from the league’s landmark 75th Anniversary Season, which concluded with the Golden State Warriors winning their fourth NBA championship in eight years and seventh championship overall.
Simulating an authentic NBA arena atmosphere, the challenge took place on a half-court in front of a virtual audience displayed on a curved LED panel. Each player had 60 seconds to score from five different spots on the court, ranging from four feet to 24 feet, and complete the shooting challenge in the following order: layup, floater, midrange jump shot and three-pointers from the wing and the top of the arc.
Each made basket had a corresponding prize from a selection of premium partner items, NBA Store gift vouchers and official NBA merchandise.
The on-ground activation also featured a pop-up NBA Store and interactive booths from partners.
The NBA Iconic Shots Challenge was supported by official partners AXA Philippines, Energen Champion and Gatorade and official media partners Cignal, Globe, Smart, and PLDT. Official NBA merchandise are available through the NBA Store and NBAStore.com.ph, the official online NBA Store in the Philippines.
