The NBA debuted its new campaign for the 2025 NBA Playoffs presented by Google, which is now streaming across all NBA social platforms and on the NBA App.
Set to the song “I Don’t Want to Miss a Thing” by GRAMMY-Award winning, Rock and Roll Hall of Fame-inducted and best-selling American hard rock band Aerosmith, the spot highlights how fans and celebrities all around the world, wherever they are and however they watch, are tuning in to see playoff history unfold on the court. Living rooms, recording booths, shops and cafes are pulled into the arena, because when the Playoffs are on, the world stops to watch.
“We have a long history with the NBA, cheering for our hometown Celtics throughout the years,” said Aerosmith’s Steven Tyler and Joe Perry. “We have shared that electrifying moment walking into TD Garden and feeling the love and energy of the crowd. We wish all the teams the best and we are thrilled that our song is part of this year’s Playoffs.”
“Don’t Miss a Thing” features NBA All-Stars, analysts and celebrities, including three-time Kia NBA Most Valuable Player Nikola Jokic (Denver Nuggets) and six-time NBA All-Star and 2024 NBA Champion Jayson Tatum (Boston Celtics) alongside three-time NBA All-Star Shai Gilgeous-Alexander (Oklahoma City Thunder), six-time NBA All-Star Donovan Mitchell (Cleveland Cavaliers) and five-time NBA All-Star Karl-Anthony Towns (New York Knicks).
Through a creative approach that sees scenes from everyday life playing out inside an NBA arena, the campaign also showcases a star-studded cast making sure not to miss a moment of gameplay.
Six-time GRAMMY-nominated singer-songwriter Shaboozey tunes in from a recording booth, Golden Globe Award-nominated actor Rob Lowe catches the game from the couch, Pro Football Hall of Famer Jerry Rice watches mid-workout and global influencer Khaby Lame takes in the action from a cafe. GRAMMY Award-winning singer-songwriter Sheila E., Uruguayan musician and creator Fede Vigevani and Chinese actor and singer Dylan Wang also appear in cameos.
