The National Basketball Association (NBA) and National Basketball Players Association jointly announced that the Los Angeles Lakers’ Luka Doncic and the Lakers franchise secured the top spots on the NBA’s Most Popular Jersey and Team Merchandise lists.
Results are based on NBAStore.com sales for the 2024-25 regular season.
Doncic, who is from Slovenia, is the first international player to top the most popular jerseys list and the first player other than Stephen Curry or LeBron James to top the list since the 2012-13 regular season (New York Knicks’ Carmelo Anthony). Since the NBA Trade Deadline on Feb. 6, jersey sales on NBAStore.com are up 21% compared to the same period last year, primarily driven by Doncic’s trade to the Lakers.
The NBA's top-selling jerseys list... based on https://t.co/I0ypSvyq5i sales from the second half of the 2024-25 season! pic.twitter.com/yPVq9mfbpB
— NBA (@NBA) April 14, 2025
The NBA also announced the most-viewed plays across NBA social and digital platforms for the 2024-25 regular season, led by two acrobatic layups by the Memphis Grizzlies’ Ja Morant in a game against the Brooklyn Nets on Nov. 4 (286M views). No. 2 on the list was the Golden State Warriors’ Stephen Curry executing a behind-the-back crossover and finish vs. the Phoenix Suns on Dec. 28, which generated 136M views.
The Lakers’ James (3.23B views), Curry (2.56B views) and the Lakers’ Doncic (1.82B views) topped the list of the most-viewed players on NBA social and digital platforms during the regular season. The Oklahoma City Thunder’s Shai Gilgeous-Alexander tripled his total view count from last season with 1.06 billion views.
*Rankings account for Doncic’s seasonlong jersey sales including both the Dallas Mavericks and Lakers.The NBA's top-selling team merchandise list... based on https://t.co/I0ypSvyq5i sales from the second half of the 2024-25 season! pic.twitter.com/U9zgkzcaJ8
— NBA (@NBA) April 14, 2025
