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Fourth annual NBA Jersey Day set for Oct. 23

Published October 10, 2023, 10:00 AMBrian Martin
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The NBA will hold its 4th annual NBA Jersey Day on Oct. 23, encouraging fans to wear their favorite jersey.

On the eve of opening night of the NBA’s 78th season, join fans around the world in celebrating the game by rocking your favorite NBA jersey.

It’s been more than three months since the Denver Nuggets won their first NBA championship to complete the 2022-23 season. After an eventful offseason, the anticipation for the 2023-24 season is growing: media days begin as early as Thursday, training camps open next week and preseason games are right around the corner. Opening night, Oct. 24, is less than a month away.

To build on that excitement, the league will hold its fourth annual NBA Jersey Day on Oct. 23, encouraging fans around the world to celebrate their favorite players and teams by wearing their favorite jersey on the eve of opening night.

Fans can participate by following these steps:

  • Share a photo of yourself, your friends or your family in an NBA WNBA, or NBA G League jersey of any era on social media.
  • Use the hashtag #NBAJerseyDay.
  • Tag your favorite teams and players for a chance to be featured on league and team social media channels, or the NBA App.

With NBA Jersey Day on Oct. 23, fans have just over three weeks to decide which jersey to choose from their existing collection, or they can add a new jersey to the rotation for the upcoming season. Maybe your favorite player switched teams in the offseason — Bradley Beal went the Phoenix Suns, Marcus Smart is on the Memphis Grizzlies, Chris Paul was traded to the Golden State Warriors, Kristaps Porzingis went to the Boston Celtics and more. Don’t worry, you can grab their jersey in time for the celebration.

For fans who may want to match their favorite teams and players, the NBA’s LockerVision website will be releasing the uniforms all 30 teams will be wearing through the first half of the upcoming season on Oct. 23 in celebration of NBA Jersey Day.

Maybe you want represent the newest generation of NBA talent by supporting some of this year’s top rookies, such as San Antonio’s Victor Wembanyama, Charlotte’s Brandon Miller of Portland’s Scoot Henderson.

Or perhaps you prefer to put some respect on the legends of the game by rocking a Hardwood Classics jersey and go with a timeless look like Magic Johnson’s No. 32, Larry Bird’s No. 33, Michael Jordan’s No. 23 or Allen Iverson’s No. 3.

Not only are there plenty of players to choose from, each team has a plethora of Nike Classic, Statement, Icon and Association editions available to give you all the options you need to find that perfect look.

A handful of teams have already unveiled their new looks for the upcoming season: the Orlando Magic, Charlotte Hornets, Sacramento Kings, New Orleans Pelicans, Phoenix Suns, Minnesota Timberwolves and Utah Jazz. Plus, there will be more to come as the season approaches.

If you’re still looking for the perfect jersey, you can shop the NBA Store online, visit the NBA Store in New York City, or official team stores in every NBA city. Just be sure to lock in your pick before Oct. 23 so you can be part of the NBA Jersey Day celebration and be ready for a brand new season of hoops.