Dwyane Wade 'toasts' to the Finals in new 2024 NBA Finals campaign

Published May 23, 2024, 6:10 PMNBA.com Philippines Staff

The NBA debuted its 2024 NBA Finals campaign with a cinematic entitled “The Toast,” which is now streaming across all @NBA social platforms and the NBA App.

NBA Legend and three-time NBA Champion Dwyane Wade gathers a cast of former champions and famous NBA fans – Ray Allen, Mike Breen, Ken Jeong, Magic Johnson, Jimmy Kimmel, Isiah Thomas, Queen Latifah and the newest members of the Chicago Sky Kamilla Cardoso and Angel Reese – to celebrate the pinnacle of the NBA season with a toast “to the Finals.”

The road to the NBA Finals presented by YouTube TV continues on Friday, May 23, when the Boston Celtics face the Indiana Pacers at 8 a.m. in the Eastern Conference Finals and Saturday, May 24 when the Dallas Mavericks face the Minnesota Timberwolves at 8:30 a.m. in the Western Conference Finals.


Check out the behind-the-scenes footage of the cast on set discussing the filming of “The Toast”.


The spot was directed by Dave Laden and created in collaboration with independent creative agency Translation. “The Toast” will run in broadcast and will live across all NBA social and digital platforms. The campaign will also be extended through complementary creative in out-of-home, digital, audio and print assets including a pop-up activation at the Governor’s Ball Music Festival in New York on June 7-9.

Beyond the creative, the Finals campaign will also be supported by the second Larry O’Brien Trophy Tour as Larry visits famous places and faces on the road to crowning the next NBA Champion.

The 2024 NBA Finals tips off on June 7 on One Sports, RPTV, NBA TV Philippines and Pilipinas Live.

Check out the complete Finals schedule:

  • Game 1: Friday, June 7
  • Game 2: Monday, June 10
  • Game 3: Thursday, June 13
  • Game 4: Saturday, June 15
  • *Game 5: Tuesday, June 18
  • *Game 6: Friday, June 21
  • *Game 7: Monday, June 24

* if necessary